Konica Minolta ICE-μ Congratulates MAI On The Success Of Malaysia Autoshow 2017

Touted as Malaysia’s largest and most exciting annual autoshow, the Malaysia Autoshow 2017 was recently held at the Malaysia Agro Exposition Park Serdang (MAEPS) from 9th to 12th November. Konica Minolta ICE-μ is proud to be the Strategic Partner of Malaysia Automotive Institute (MAI) Car Care Week at the event.

With the support of almost 255,000 visitors, the event was a resounding success. Dato’ Madani Sahari, the CEO of Malaysia Automotive Institute (MAI), declared that MAI aims to continue growing the Malaysia Autoshow and targets to achieve a visitor-count of 3 million by 2022. He has also announced that the 2018 Malaysia Autoshow is confirmed and will take place at MAEPS from 12th to 15th April 2018..

Key Highlights of the Event

Visitors to the event were treated to an exclusive sneak peek of the brand new Perodua Myvi, a much-awaited update to Malaysia’s most popular and most successful hatchback on Malaysian roads since 2005.

Amidst other exciting launches include the Honda Civic Type R (FK8) and the Toyota Harrier, whilst other cars such as the Renault Megane GT were also previewed for the first time in Malaysia

Some of the main activities at the event include test drives, a karting slalom competition, SUV 4×4 experience and special offers for all makes of cars in Malaysia. Visitors were also in for a treat as a collection of classic cars from royalty and Malaysians were on display in full glory.

All major car brands were also featured under one roof, as the event utilised the indoor convention halls and the abundant outdoor space for visitors to enjoy the activities in a scenic location.

Konica Minolta ICE-μ At The MAI Car Care Week

Safety, security and environment awareness programs such as Asean NCAP, MAI Safe Car and MAI Car Care Week were among the highlights of the four-day proceedings. Among the exhibits at the MAI Car Care Week is Konica Minolta ICE-μ by Jasa Sarjana Sdn Bhd.

At the booth, visitors were able to experience for themselves the benefits of the high-performance window films via the dedicated demonstration kits. From heat rejection to clear electronic transmission signals, members of the public went through a guided experiential journey alongside the Konica Minolta ICE-μ team of product specialists.

Public response was very encouraging, with hundreds of new customer enquiries received throughout the 4-day exhibition period at the Konica Minolta ICE-μ booth. During the Car Care Week, the attendees were also offered complimentary VLT (Visible Light Transmission) checks to ascertain whether their cars’ window tints meet JPJ compliance.

During the exhibition, the company also offered an exclusive 40% discount package for the whole car’s window film if it did not comply with JPJ regulations.

Prizes Galore

(From left) CEO of MAI Dato’ Madani Sahari, Mohd Tarmizi bin Mohd Tahir, Zurianawati bt Zakaria, Omi Fairuz bt Zainuddin, and Vice President of Mofaz Group Dato’ Nik Izani Nik Ibrahim.

The Prize Giving Ceremony for the Lucky Draw winners was held on 27th November 2017 at Menara MITI. Besides the brand-new Peugeot 208 Puretech being given away as the grand prize, 3 lucky members of the public received Konica Minolta ICE-μ window tint vouchers.

Jasa Sarjana Sdn Bhd congratulates MAI on the success of the Malaysia Autoshow 2017 and wishes MAI all the best for future annual events. We look forward to supporting initiatives that benefit Malaysians and elevate the automotive industry.

Made In Japan

A product of long expertise and innovation in optical technologies and film manufacturing, ICE-μ™ is an eco-friendly and high-performance window film suitable for the automotive and building industries, offering a greater level of comfort.


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